EasiChat, the brand driving AI/hybrid live-chat for automotive dealerships, has come a long way since its formation in February 2022. Now in its fourth year, EasiChat draws on four decades of automotive experience, offering a platform that has evolved at pace to provide a powerful and effective customer engagement solution. Today, EasiChat is proving a gamechanger for some eminent dealer groups in the UK with many citing how it has transformed the way they connect and interact with customers, while also driving business efficiencies. A key benefit also being how EasiChat’s customised AI is supporting out-of-hours customer services and sales enquiry opportunities.
One of the fundamental differences between EasiChat and other online live-chat services is its bespoke hybrid approach for a more personalised experience. The artificial intelligence is tailored to each dealership’s specific requirements and workflows which gives it a personal and professional edge, allowing for human intervention as and when required. The ethos behind EasiChat is to provide automation when it’s wanted, and (human) control when it’s needed, smoothly transitioning from AI mode to human agent as necessary to provide a seamless customer experience.
EasiChat excels from utilising best-in-class AI technologies, an agnostic blend of Natural Language Processing (NLP) and Generative AI, and a bespoke hybrid approach. This facilitates helpful and relevant human-designed chatbots with smart automated AI-powered features, such as message summarisation, automated quality control and end-to-end dynamic translation, all customised to dealership requirements.
Through automation, the solution from EasiChat is helping dealerships boost efficiency and productivity, empowering many with the new ability to operate an effective AI-driven out-of-hours service during evenings and weekends. This is facilitating new opportunities for enhanced lead generation and ultimately, sales conversions.
EasiChat enables a contact centre agent to handle up to 10 conversations at any one time, identifying and routing those that need to be prioritised, with the AI transitioning in and out as required. Such efficiency is leading to high levels of customer engagement and retention, regularly attaining a 1 in 3 average ‘conversation to qualified sales lead’ conversion rate.
Founder & CEO, Matt Stone, who is synonymous with numerous successful automotive-related ventures, was inspired to develop EasiChat after his own experience of poor customer service, spotting an opportunity for AI and humans to work harmoniously together.
He says: “Rather than assume that AI would one day take the place of humans, we positioned EasiChat to take a different strategic direction. This meant developing tech that would help human teams deal with high volumes of customer communications, combining the best of human expertise with AI capabilities. The aim was to encourage smoother and more efficient team collaboration, while resolving customers’ needs quickly and accurately. We understood from the outset the limitations of a typical chatbot, renowned for generating canned responses, which is why EasiChat’s tailored hybrid approach has been so well received.”
Sandown Mercedes-Benz and Cambria Automobiles were among the early dealerships to adopt EasiChat, and have been swiftly rewarded with tangible benefits from using the platform. More leading brand dealerships have since joined them, and in 2025 this steered EasiChat to focus exclusively on the automotive sector. This led to the subsequent appointment of a high-profile industry figure, Geoffrey Page-Morris, who joined EasiChat as Chairman in May last year.
Geoffrey Page-Morris, Chairman of EasiChat, says: “EasiChat first came to my attention in 2025. I was impressed with the concept of an AI-powered/hybrid approach that feels more personal and brings together the best of artificial intelligence and the human touch. It was clear to see EasiChat’s hybrid appeal and potential for dealer groups. While many dealerships and OEMs are still cautious about 100% AI adoption, an increasing number now recognise the need to enhance and future-proof their omnichannel customer service solutions. As more dealerships use this feature-rich platform, discover its around-the clock value, and continue to share their positive experiences, I consider this to be an exciting time of strategic growth for EasiChat.”
Combined with Matt Stone, and a highly talented technical team, EasiChat now benefits from a powerhouse of automotive, IT and strategic business development experience driving the company and its technology forward as it enters its next chapter.
EasiChat is all about simplicity. From easy onboarding and hassle-free integration to ease of use and attentive UK-based customer support, EasiChat is the online live-chat solution with a suite of automated customer engagement tools that is proving a revelation for many automotive dealerships. Why not book a demo today?